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Brand Manager

This is a Brand Manager job description template. Made for posting on job boards and careers sites. Feel free to edit and customize it.

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brand manager job description

Job description

We are looking for an enthusiastic and visionary Brand Manager. You are passionate about delivering a coherent and total brand experience to consumers.

  • Analyze consumer insights to plan effective marketing campaigns, brand positioning, go-to-market strategies.
  • Design and implement strategies to expand the brand’s exposure and market share.
  • Manage the distribution for existing and new brand categories.
  • Approve seasonal design concepts, products, and color stories.
  • Contribute to monthly/annual plan to assess how new brand concepts and strategies perform (ROI, KPIs) and how they fit into the long term vision of the company.
  • Communicate with partners, distribution agents, vendors, and other personnel to ensure brand coherency.
  • Analyze market trends for potential and existing categories.
  • Monitor/Review quarterly royalty statements to ensure accuracy.
  • Foster internal partnerships to expedite the development of new products/ideas.
  • Hire, train, and mentor subordinates.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • A proven track record of managing brands or other relevant roles.
  • Outstanding leadership, communication, and analytical skills.
  • Creative thinking, good understanding of the market and its latest trends.
  • Ability to cultivate new concepts/ideas to fruition.
  • Understanding of retail selling in the private sector.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Marketing or equivalent.