For a company to attract the right talent, it is essential to build a strong employer branding strategy. In the process of creating this strategy, one key consideration should be how to optimize your careers page.
In this podcast, we spoke to Employer Branding specialist, Marian Jarzak, who explains the key elements that employers should focus on when it comes to creating an effective careers page, including:
- How employers can reveal their company’s personality on the careers page
- What should be avoided when it comes to creating successful career pages
- Effective tools to help build your career site
- How to measure the performance of your careers page